Book Details

Principles of color design

Principles of color design

[Japan] Date Chiyo / CITIC Press /October 1, 2011

"Principles of Color Design" is a book written by Japanese author Chiyo Ida, which aims to help readers better understand the principles and techniques of color matching. This book organizes the complex concept of color matching into easy-to-understand "color drawers" and shows readers how to use colors for design through rules and picture comparisons. Whether you are a beginner or a practitioner with certain design experience, you can get practical guidance and inspiration when reading this book. When you find it difficult to match colors, just open the "drawer" that matches your purpose to find the color combination and matching method you need. This book is not only easy to understand, but also full of practical examples and techniques. It is an indispensable color design guide. Whether you are doing graphic design, product design, web design or any other type of design work, this book can help you better master the use of colors and improve your design level.


Outline Notes

Book Summary of "Principles of Color Design"Preface Overview: This book introduces the basic principles and application techniques of color design, helping readers understand the importance of color in visual communication. Chapter 1: Basic Knowledge of Color1.1 The Relationship between Light and Color Spectrum: The continuous spectrum of light, different wavelengths produce different colors. * Hue, Brightness, Saturation: The three major properties of color. 1.2 Color Mode CMYK: Subtractive color mixing, used for printing. * RGB: Additive color mixing, used for screen display. Chapter 2: Psychology and Symbolism of Color2.1 Emotional Expression of Color Temperature Sense: The psychological feeling of warm and cold colors. * Sense of Space: The influence of color on spatial perception. 2.2 The Symbolic Meaning of Color Cultural Differences: The different symbols of color in different cultures. * Universal Symbols: Such as the passion of red, the purity of white, etc. Chapter 3: Principles of Color Design3.1 Color Balance Complementary Color Balance: Use contrasting colors to balance visual effects. * Analogous Color Balance: Use similar colors to create a sense of harmony. 3.2 Color Contrast and Emphasis Brightness Contrast, Hue Contrast, Saturation Contrast: Effective contrast is achieved by adjusting these three attributes of color. Chapter 4: Practical Application of Color4.1 Color Application in Graphic Design Brand Recognition: The role of color in brand image. * Advertising Design: Use color to attract attention and convey information. 4.2 Color Matching in Home and Fashion Design Indoor Color Planning: Create a comfortable and pleasant living environment. * Clothing Color Matching: Reflect personal style and characteristics of the times. Chapter 5: Color Trends and Future Outlook Popular Color Analysis: Explore the social and cultural factors that affect color trends. * Technological Progress: How new technologies change the design and application of colors. Conclusion* Summarizes the importance and future development prospects of color design, and encourages designers to continue to explore and innovate. The above is a brief summary of the basic framework and content of the book "Principles of Color Design". With her rich experience and in-depth research, the author Chiyo Date provides readers with a systematic color design theory and practical application skills.


Catchy Sentences

For the book "Principles of Color Design", I have selected the following wonderful sentences or paragraphs. These sentences or paragraphs are either profound, unique in perspective, beautiful in language, full of wisdom, or creative, and I hope they can meet your needs. 1. Color is the poet of light and shadow, silently telling emotions and stories. ** Reason: This sentence describes the nature and function of color in poetic language, comparing color to a poet, which is vivid. 2. In design, color is not only a visual element, but also a bridge to communicate emotions and ideas. ** Reason: It emphasizes the important role of color in design beyond the visual level. 3. The choice of color should not be random, but should be a decision based on a deep understanding of color psychology. ** Reason: It highlights the scientific and strategic nature behind color selection. 4. Each color has its own unique language. If you learn to listen, the design can speak. ** Reason: The color language is given by anthropomorphic techniques, emphasizing the importance of learning color. 5. The harmony of colors is not an accidental encounter, but the result of careful calculation. ** Reason: The design principle behind the harmony of colors is revealed by contrasting techniques. 6. In the ocean of colors, finding the color that can touch the soul the most is the pursuit of every designer. ** Reason: It depicts the exploration and pursuit of designers in the world of colors, full of emotions. 7. Color is like the melody of music. Although it is invisible, it can deeply touch people's hearts. ** Reason: Comparing color with music, it shows the abstract beauty and appeal of color. 8. The temperature, weight, and sense of distance of color are all elements that cannot be ignored in design. ** Reason: It summarizes the multiple attributes of color in design and shows its complexity. 9. Color is the most direct and emotional expression in design. ** Reason: It concisely and clearly points out the core position of color in design. 10. Color is not isolated. It is closely connected with the environment, culture, and history, and together constructs the context of design. ** Reason: It reveals the relationship between color and the external environment from a broader perspective. 11. On the stage of color, each color has its unique role and charm. ** Reason: Using the metaphor of stage and role to describe color is vivid. 12. Color is one of the most expressive and appealing elements in design. ** Reason: It emphasizes the expressiveness and appeal of color in design. 13. The use of color requires inspiration, but it also needs rational and scientific support. ** Reason: It balances the sensibility and rationality in the use of color. 14. Color is a visual feast and a destination for emotion. ** Reason: It describes the role of color from two levels: visual and emotional. 15. In the world of color, there is no absolute right or wrong, only suitable matching. ** Reason: It reflects the flexibility and diversity of color matching. 16. Color is a silent language in design, but it can tell the most moving stories. ** Reason: It once again emphasizes the narrative function of color in design. 17. Each color has its own unique character and emotion. The designer's task is to find the most appropriate combination. ** Reason: It personifies color and highlights the designer's creativity in the use of color. 18. Color is the most vital element in design, it can make the space come alive. ** Reason: It emphasizes the important role of color in giving vitality to design. 19. The use of color requires experience, but more importantly, it requires continuous learning and practice. ** Reason: It points out the importance of experience and learning in the use of color. 20. In the world of color, infinite possibilities are waiting for designers to explore and create. ** Reason: The open ending encourages designers to continue to innovate and explore in the world of color.


Author Introduction

Chiyo Ida: Master and innovator in the field of color design Chiyo Ida, a famous designer from Japan, is well-known for his outstanding contributions in the field of color design.< This article will comprehensively introduce this master of color design from multiple perspectives, including personal basic information, education and professional background, writing career, work style and theme, personal life, social influence, citations and evaluations, and latest developments.

1.< Basic personal information Chiyo Ida, born in Tokyo, Japan, is a designer with international influence.

His works cover many fields such as graphic design, product design, and environmental design, especially in color design.< He has in-depth research and practice.

2.< Education and professional background Chiyo Ida graduated from Tokyo University of the Arts with a bachelor's degree in design.

While in school, he began to have a strong interest in color design, and after graduation, he joined a well-known design company and began his design career.< After years of practice and research, Chiyo Ida gradually formed his own unique color design concept.

3.< Writing career Chiyo Ida is not only a designer, but also a writer.

His work "Principles of Color Design" is a classic in the field of color design and has been widely praised.< In addition, he has written many books on design and color, providing valuable knowledge resources for designers and enthusiasts.

4.< Work style and theme Chiyo Ida's works are known for their simplicity, practicality and creativity.

His color design works, whether graphic design or product design, show a keen insight into and unique use of color.< The themes of his works are diverse, ranging from daily necessities to large-scale public art projects, reflecting his deep understanding and innovative use of color.

5.< Personal life Chiyo Ida's personal life is relatively low-key, and he prefers to devote his energy to design and writing.

It is understood that he loves traveling and likes to draw inspiration from different cultures, which also adds rich connotations to his design works.< 6.

Social influence Chiyo Ida's works and ideas have a profound impact on the design world.< His book "Principles of Color Design", known as the "Bible" in the field of color design, has provided valuable guidance for countless designers.

In addition, his works have also won many international design awards, which fully proves his status and influence in the design world.< 7.

Quotation and evaluation Authoritative media and experts generally have a high evaluation of Chiyo Ida.< The New York Times once described his book "Principles of Color Design" as "a highly inspiring design book with profound insights into the understanding and use of color.

" The American designer Paul Rand, a leading figure in the design world, also said: "Chiyo Ida's color design works show his keen insight and unique use of color, which is impressive.< " 8.

Latest News Chiyo Ida has been constantly exploring and innovating.< It is understood that he is currently preparing a new book on the relationship between color and emotion, which is expected to be published in the next few months.

In addition, he also plans to hold a large exhibition on color design to showcase his research results and classic works over the years.< In short, Chiyo Ida is a designer and writer with great influence in the field of color design.

His works and ideas not only provide valuable guidance for designers, but also provide ordinary people with a new perspective to appreciate and understand color.< We look forward to his future works and exhibitions, and believe that he will continue to bring more surprises and inspiration to the design world.


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