Robin Williams, John Tollett / Posts and Telecommunications Press /May 1, 2010
"Design Book for Everyone: Examples and Creativity" is a design guide designed to make design easy to understand, created by world-class designers Robin Williams and John Tollett. This book explains complex design issues in a concise and interesting language through rich examples and creativity, allowing readers to easily understand and grasp the essence of design. Whether it is logo design, business card design, or billboard and brochure design, this book provides practical guidance and inspiration to help readers get more creativity and ideas in the field of design. This book is suitable for readers who are interested in design but lack basic knowledge, and also for readers who have a certain design foundation but hope to improve further. Whether you are a beginner or an experienced designer, you can get practical design skills and inspiration from this book to make your design more outstanding.
A design book for everyone to readChapter 1: Basic principles of design1.1 Contrast- Definition: Attract attention and enhance readability through obvious differences. - Application: Font size, color contrast, texture contrast, etc. 1.2 Repetition- Definition: Use the same or similar elements to appear repeatedly throughout the design to create consistency and recognition. - Application: Consistent typography, repeated icons, color schemes. 1.3 Alignment- Definition: Make all elements consciously arranged on the page to create a neat and orderly feeling. - Application: Align text edges, graphic edges, align layout elements. 1.4 Proximity- Definition: Elements related to each other should be close to each other to organize information and make it easy for readers to understand. - Application: Group related items and adjacent elements have a direct relationship. Chapter 2: Typography2.1 Choose the right font- Key point: Distinguish the purpose of serif and sans serif fonts. - Application: Use large fonts and eye-catching styles for titles, and clear and easy-to-read fonts for body text. 2.2 Font Arrangement - Line Height: Increase line height appropriately to improve text readability. - Alignment: Left alignment is usually the most comfortable alignment for reading. - Color and Contrast: Emphasize important copy through color and contrast. 2.3 Copy Hierarchy - Title: Use titles of different sizes to distinguish levels. - Subtitle: Subsidiary titles to further subdivide content. Chapter 3: Color and Contrast3.1 Color Principles - Color Wheel: Understand basic color relationships and matching. - Color Psychology: Consider the impact of color on people&39;s emotions. 3.2 Create Color Schemes - Monochromatic Color Scheme: Different light and dark variations of the same color. - Analogous Color Scheme: Colors of adjacent hues are matched. - Complementary Color Scheme: Colors of opposite hues are matched to increase visual impact. 3.3 Contrast and readability - Ensure sufficient contrast: There should be a clear contrast between text and background. - Avoid color overload: Too much color can distract attention. Chapter 4: Grid and Layout4.1 The role of the grid - Structure: The grid provides an orderly way to arrange design and content. - Flexibility: The grid allows for creative layout while maintaining consistency. 4.2 Build a grid system - Columns and rows: Determine the basic building blocks of the grid. - Modules and spacing: Create modules to accommodate content and sufficient white space to enhance readability. 4.3 Break the rules - Conscious innovation: Innovate based on understanding design principles. - Visual interest: Appropriate breaking of rules can attract attention and enhance visual appeal. --- The above is a summary of "A Design Book for Everyone". The book introduces the four basic principles of design in detail through examples and creativity, and shows how to apply these principles to actual design work through specific chapters on typography, color and contrast, and grid and layout.
The following are wonderful sentences or paragraphs selected from "Design Books for Everyone". I divide them into three groups, each with different characteristics, and try to keep their original order and logic. These sentences or paragraphs show the profound meaning, unique perspective, beautiful language, wise insights and creativity in design books. Group 1: Profound Meaning and Unique Perspective 1. Design is not just a surface decoration, it is a well-thought-out solution to a problem. ——It deeply reveals the essence of design. 2. In design, the most difficult part is often to determine the problem. ——It emphasizes the importance of problem definition in the design process. 3. Good design is invisible, it integrates into life and quietly improves the world. ——It uniquely describes the characteristics of excellent design. 4. Design is communication, a bridge connecting people and objects, and people and people. ——Understand the function of design from the perspective of communication. 5. Designers should not only focus on the form, but also on the meaning behind the form. ——Remind designers to pay attention to the connotation of design. 6. Behind every design decision, there are countless assumptions and considerations. ——It points out the complexity of design decisions. Group 2: Beautiful Language and Wisdom 7. Design is like poetry, it tells thousands of words in a wordless form. ——Describe the power of design in poetic language. 8. In the world of design, simplicity is not simple, it is a high-level summary of complexity. ——Beautifully expresses the value of simple design. 9. Design is the art of time, it records the past, affects the present, and predicts the future. ——Intelligently explains the relationship between design and time. 10. Designers should see both trees and forests. ——Visually illustrates the overall view that designers need to have. 11. The charm of design lies in that it always finds a balance between change and constancy. ——Philosophically describes the dynamic balance of design. Group 3: Creativity and inspiration 12. Every attempt at design is an exploration of the unknown. ——Emphasis on the creativity and adventurous spirit of design. 13. Design does not need to say "look at me", but "feel me". ——Innovatively puts forward the view that design should focus on user experience. 14. In the world of design, there is no absolute right or wrong, only constant attempts and improvements. ——Encourage designers to keep an open and enterprising mindset. 15. Design is a language that tells different stories with shapes, colors and textures. ——Creatively connects design with language. 16. The task of a designer is not to create beauty, but to create meaning. ——Inspiringly points out the responsibilities of designers. 17. The best design cannot be seen through at first glance. It should be like a book that becomes more interesting the more you read it. ——Vividly describes the intriguing aspects of excellent design. Due to the content limitations of the book, only 17 sentences or paragraphs are provided above. These selected contents are intended to show the diversity and depth of the book "Design Book for Everyone", and I hope it can meet your needs.
Title: "Design Book for Everyone": The Creative Journey of Robin Williams and John Tollett In the field of design, there is a book that is deeply loved by readers for its easy-to-understand language and practical design principles, that is "Design Book for Everyone".< The authors of this book, Robin Williams and John Tollett, provide readers with a treasure book for getting started with design with their unique perspectives and rich experience.
Below, we will take a deep look at the personal basic information, education and professional background, writing career, work style and theme, personal life, social influence, citations and evaluations, and latest developments of the two authors from multiple perspectives.<
She is known for her deep understanding of design and teaching ability.< Education and Professional Background Robin Williams has a degree in art and design and has taught design courses at many universities.
Her career covers multiple fields such as design, education, and writing.< Writing Career Williams' writing career began in 1997 when she published "Design Book for Everyone".
The book quickly became a bestseller in the field of design and was translated into many languages.< Style and Themes Williams's works are known for being concise, practical, and easy to understand.
Her books usually revolve around themes such as design principles, typography, and visual communication.< Personal Life There is little public information about Williams' personal life, but her contributions to design education and writing have made her well-known in the design community.
Social Influence Williams' books have had a profound impact on design education, helping countless designers and enthusiasts improve their design skills and aesthetics.< Quotes and Reviews The Design Book for Everyone was named "the best book for beginners in design" by the New York Times and has been highly praised by experts in the design community.
Latest News Although Robin Williams has passed away, her design philosophy and teaching methods still have a profound impact on the design community.<
John Tollett co-authored The Design Book for Everyone with Robin Williams and contributed to the success of the book.<
Robin Williams and John Tollett showed the wonderful world of design to readers through this book.< Their work not only had a profound impact on the field of design, but also made great contributions to design education and popularization.
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