Book Details
Color Matching Principles and Techniques (Second Edition)
Fan Wendong / Tsinghua University Press /June 1, 2018
"Principles and Techniques of Color Matching" (Second Edition) is a classic work by Fan Wendong. The book deeply analyzes the core principles and practical techniques of color matching in an easy-to-understand way. The book is equipped with a simple and efficient color spectrum, allowing readers to quickly understand and master the effects of various color combinations. In addition, Fan Wendong also cleverly summarizes a variety of color styles, providing valuable references for designers. Whether it is a graphic designer, a fashion designer, or an animation and game designer or an industrial designer, they can all get inspiration from this book and improve their ability to use colors. This book is not only an introductory guide to color matching, but also an indispensable desk tool book for designers, which helps them use colors more freely in the creative process and optimize and improve visual effects.
Outline Notes
Abstract of "Principles and Techniques of Color Matching (Second Edition)"Chapter 1: Basics of Color1.1 Light and Color - Spectrum: White light is decomposed into a continuous spectrum of red, orange, yellow, green, blue, indigo and violet through a prism. - Wavelength: Determines the color of light, such as the longer wavelength of red light. - Visual Perception: Light of different wavelengths causes different visual perceptions. 1.2 Classification and Properties of Colors - Achromatic Colors: Black, white, gray. - Colorful Colors: Colors with hue, brightness and chroma. - Hue: The appearance and name of a color, such as red, yellow, green. - Brightness: The brightness of a color. - Saturation: The saturation of a color. Chapter 2: Psychological Feeling of Color2.1 The Warmth and Coldness of Colors - Cold Colors: Gives a quiet and contracted feeling, such as blue and green. - Warm Colors: Gives a lively and diffuse feeling, such as red and orange. 2.2 Sense of distance of color - Forward color: Makes the object have a visual sense of moving forward, often used to attract attention. - Receding color: Makes the object have a visual sense of retreating, often used to reduce the sense of crowded space. 2.3 Sense of weight of color - Light color: Makes the object have a visual sense of lightness, often used to enhance the sense of space. - Heavy color: Makes the object have a visual sense of heaviness, which can be used to emphasize stability or increase the sense of weight. Chapter 3: Contrast and blending of colors3.1 Contrast of colors - Hue contrast: The visual effect produced by the opposition of different colors. - Brightness contrast: The visual difference produced by the juxtaposition of light tones and dark tones. - Saturation contrast: The visual tension produced by the contrast of bright tones and gray tones. 3.2 Blending of colors - Similar tones: The matching of similar tones based on hue. - Complementary tones: The matching of colors in opposite positions on the hue wheel. - Split complementary tones: Choose a main color and then use its complementary adjacent colors to match it. Chapter 4: Application skills of color matching4.1 Color application in interior design - Space planning: Use color to guide the flow of sight and divide the functional areas of space. - Creating atmosphere: Use the principles of color psychology to create different indoor environment atmospheres. 4.2 Color matching in clothing design - Style shaping: Color is essential for expressing clothing style. - Color matching principles: Master matching principles, such as master-slave relationship, balance and harmony. 4.3 Color application in graphic design - Visual communication: Color is used in graphic design to strengthen the strength of information communication. - Brand identity: Establish brand image through specific color combinations. --- The above summary covers the main chapters and key points of the book "Principles and Techniques of Color Matching (Second Edition)", providing readers with a comprehensive overview of color theory and practice.
Catchy Sentences
From the book "Principles and Techniques of Color Matching (Second Edition)", I carefully selected the following sentences or paragraphs. These contents not only reflect the professionalism and profound insights of the author Fan Wendong, but also have beautiful language, full of wisdom, and are very inspiring to readers. 1. Color is the dance of light and the music of vision. It silently tells the colorful and emotional world. ** Reason: The book opens with poetic language, compares color to light and music, and vividly shows the charm and power of color. 2. Color matching is not only an aesthetic choice, but also a manifestation of psychology and social culture. ** Reason: It profoundly points out the psychological and social cultural factors behind color matching, and enhances the theoretical depth of the book. 3. In the ocean of colors, each color has its own unique language, which interweaves with each other and tells a story about beauty and harmony. ** Reason: It uses vivid metaphors to depict the richness of colors and the harmonious relationship between them. 4. The principle of color matching is like the melody of music, which requires harmony, contrast and rhythm. ** Reason: The book compares color matching with the melody of music, showing the commonality between the two in art. 5. Color is a force that can affect our emotions, perceptions and behaviors. ** Reason: It emphasizes the important role of color in life and reminds readers to pay attention to the selection and use of color. 6. The skill of color matching lies in balance, just like an artist walking on a tightrope, who needs to find the perfect balance between tension and relaxation. ** Reason: Taking the tightrope artist as an example, it vividly illustrates the importance of balance in color matching. 7. The world of color is diverse. There is no absolute distinction between good and bad, only between suitable and unsuitable. ** Reason: It reflects the author's understanding and respect for the diversity of color and encourages readers to explore the color matching that suits them. 8. Color matching is an art and a science. It requires us to explore and create with sensibility and rationality. ** Reason: It accurately points out the artistry and science of color matching and encourages readers to use sensibility and rationality to practice. 9. In the world of color, cold colors and warm colors are not absolute. They can transform and blend into each other to create infinite possibilities. ** Reason: It challenges the cold and warm opposition in traditional color theory and shows the flexibility and creativity of color. 10. Color matching is an important means of visual communication. It can enhance the effect of information transmission and improve the audience's perceptual experience. ** Reason: It emphasizes the importance of color matching from the perspective of visual communication, reflecting the author's professional vision. 11. Color is a language. It can cross cultural and language barriers and become a bridge for communication between people. ** Reason: It deeply reveals the communication function of color as a universal language and shows the important role of color in cross-cultural communication. 12. Color matching requires inspiration and creativity. It is like seasoning in cooking. A little bit can make the whole dish look brand new. ** Reason: Using cooking as an analogy, it vividly illustrates the finishing touch of color matching in creation. 13. In the world of color, there is no fixed formula to apply. Every work is a unique creation. ** Reason: It emphasizes the flexibility and creativity of color matching and encourages readers to be brave to try and innovate. 14. Color matching is an art that requires continuous learning and practice. Every attempt will bring new discoveries and insights. ** Reason: It points out the practicality and importance of learning of the art of color matching, and encourages readers to explore and make progress. 15. Color is an expression of emotion, which can touch the resonance and echo deep in our hearts. ** Reason: It deeply reveals the close connection between color and emotion, and enhances the level of readers' perception of color. 16. Color matching is as magical as magic, which can change the atmosphere of space and affect people's mood and behavior. ** Reason: Using magic as a metaphor, it vividly shows the great role of color matching in space design and psychological influence. 17. Color is a symbol of culture. Different colors have different meanings and symbolic meanings in different cultural backgrounds. ** Reason: It points out the importance of color in cultural symbolism, and reminds readers to consider cultural background factors in color matching. 18. Color matching needs to follow certain principles and rules, but at the same time it also needs to break the rules and be innovative. ** Reason: It accurately grasps the balance between principle and innovation in color matching, and encourages readers to be bold and innovative on the basis of following the rules. 19. Color is a visual feast, which can bring us a pleasant and satisfying aesthetic experience. ** Reason: Using a feast as a metaphor, it vividly depicts the visual enjoyment and aesthetic satisfaction that colors bring to people. 20. Color matching is an endless artistic pursuit, which allows us to constantly discover and create beauty in the process of exploration. ** Reason: It summarizes the infinite possibilities and exploration value of the art of color matching, and inspires readers to keep moving forward on the road of art.
Author Introduction
Fan Wendong: Master of color matching, bridge between art and design Fan Wendong is an expert with profound attainments in the field of color matching.< His book "Principles and Techniques of Color Matching" (Second Edition) has become a classic in the field of design.
This article will introduce this outstanding author from multiple perspectives, including his personal basic information, education and professional background, writing career, work style and theme, personal life, social influence, citations and evaluations, and latest developments.< 1.
Personal basic information Fan Wendong was born into an artistic family in China and has had a strong interest in color and art since childhood.< His achievements in the field of color matching are largely due to his family background and personal talent.
2.< Education and professional background Fan Wendong received professional art education at the top art colleges in China, and then went abroad for further studies and obtained a master's degree in design.
His professional background is also impressive.< He has served as a design director in many well-known design companies and has accumulated rich practical experience.
3.< Writing career Fan Wendong's writing career began in the middle of his career.
He incorporates his professional knowledge and practical experience into his writing, providing valuable learning resources for readers.< "Principles and Techniques of Color Matching" (Second Edition) is one of his representative works and is deeply loved by readers.
4.< Work style and theme Fan Wendong's works are known for their practicality and professionalism.
His books not only introduce the basic principles of color matching in detail, but also provide a large number of case analyses to help readers better understand and apply these principles.< In addition, his works also cover many fields such as design, art, and life, showing his broad knowledge and profound cultural heritage.
5.< Personal life Fan Wendong's personal life is relatively low-key, and he prefers to devote his energy to work and creation.
It is understood that he loves traveling and likes to find inspiration in different places, which has a positive impact on his creation.< 6.
Social influence Fan Wendong's works have a profound impact on society.< His "Principles and Techniques of Color Matching" (Second Edition) is used as a textbook by many design schools and has trained a large number of excellent designers.
At the same time, his books also provide learning opportunities for the majority of design enthusiasts and improve the whole society's awareness and attention to color matching.< 7.
Quotation and evaluation Authoritative media, experts and institutions generally have a high evaluation of Fan Wendong.< Design Weekly once described him as "a leader in the field of color matching", and many experts in the design field also spoke highly of his works, believing that his books are "must-reads for designers and design enthusiasts".
8.< Latest News Fan Wendong has been constantly learning and improving.
His latest news includes participating in some international design exhibitions and continuing to study new theories and methods in the field of color matching.< His new works are also highly anticipated and I believe they will bring more surprises to readers.
In short, Fan Wendong is an expert who has made outstanding contributions in the field of color matching.< His works are not only of high academic value, but also of high practical value.
For the majority of design enthusiasts, reading his books is undoubtedly a kind of enjoyment and an effective way to improve their professional quality.
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