Shlomo Benartzi, Jonah Lehrer / Beijing United Publishing Company /March 1, 2017
The book "Smart Decisions on Screens" by Shlomo Benartzi and Jonah Lehrer delves into the psychological and behavioral patterns of people making decisions on screens in the digital age. The book analyzes how the online environment affects our decision-making process in terms of shopping, eating, and choices. First, the book points out that when people shop on their mobile phones, they tend to overestimate the value of goods. This may be because the convenience and immediacy of mobile devices make shopping more impulsive and emotional. The visual display and interactive design on the screen may also amplify the attractiveness of goods, causing consumers to lose rational judgment of value. Secondly, the book discusses the phenomenon that people tend to choose high-calorie foods when ordering food online. This may be related to the attractive display of food pictures on online platforms. Images of high-calorie foods are often more attractive and can stimulate people's appetite. In addition, the convenience of online ordering reduces people's awareness and control over healthy choices. Finally, despite the rich options provided on the website, people still face difficulties in making choices. This is because too many choices can lead to "choice overload", making decision-making complicated and stressful. When faced with many options, people tend to return to familiar choices or default options instead of the best choice. Through these examples, the book reveals how digital interfaces shape our decisions in ways that are not easily perceived by us, and emphasizes the importance of understanding these psychological mechanisms to improve the quality of decision-making. The author calls for the design of a more humane digital environment to help people make smarter decisions on the screen.
Book Summary of Smart Decisions on ScreenChapter 1: The Temptation of the Digital World1.1 The Charm of the Screen - Attracting Attention: The screen attracts our attention through dynamic images, instant feedback and other means. - Instant Gratification: The fast flow of information provided by the screen satisfies our need for immediate knowledge. - Sensory Stimulation: Colorful pictures and sounds enhance the secretion of dopamine and bring pleasure. 1.2 The Digital Divide - Knowledge Gap: Unequal access to online information exacerbates the inequality of knowledge and education. - Distraction: Frequent information switching leads to a lack of concentration. Chapter 2: The Psychology of Judgment and Decision-making2.1 Cognitive Bias - Confirmation Bias: People tend to look for and focus on information that confirms their existing views. - Anchoring Effect: The first number or information encountered often becomes the benchmark for subsequent decisions. 2.2 Decision Fatigue - Too Many Choices: Too many options can lead to decision paralysis and reduce satisfaction. - Continuous Choice: Continuously making decisions will exhaust willpower and affect the quality of subsequent decisions. Chapter 3: How screens shape our choices3.1 The power of recommendation algorithms - Customized experience: Algorithms recommend content based on user behavior, forming personalized habits. - Filter bubbles: Algorithms may limit the scope of information we are exposed to, affecting the diversity of opinions. 3.2 Screen addiction - Social feedback loop: Likes and comments on social media promote dopamine secretion. - Unpredictable rewards: Uncertain rewards are more addictive, such as refreshing a page to get new information. Chapter 4: Digital health and new habits4.1 Digital detox - Timed power off: Set time limits for screen use to restore concentration. - Conscious use: Be aware of screen time and set rules for it. 4.2 Cultivate healthy screen habits - Technology assistance: Use applications to track screen time and set reminders. - Real-world social interaction: Encourage face-to-face communication and reduce screen dependence. Chapter 5: Smart Screen Usage Strategies5.1 Optimize the Decision-Making Environment - Simplify the Interface: Remove unnecessary distractions and create an environment conducive to decision-making. - Orderly Information Presentation: Rationally plan the information presentation on the screen to reduce cognitive load. 5.2 Improve Self-Control - Self-Monitoring: Regularly reflect on screen usage behavior, identify and improve bad habits. - Goal Setting: Set specific usage goals to avoid unconscious screen addiction. --- This is a brief overview of the main content of the book "Smart Decisions on Screens". By understanding how screens affect our cognition and decision-making processes, we can use digital tools more wisely and cultivate healthy screen habits.
Due to current book copyright restrictions, the following content is not from the actual book, but is an example recreated based on the content, style, and author's background of the book, designed to stimulate your interest. For the most accurate and comprehensive understanding, please be sure to read the original book yourself--- 1 In the digital age, the screen has become our new stage for decision-making. Every click and slide is a tempering of choice. 2 Benartzi and Lehrer remind us that screen design is not only about beauty, but also about how to guide users to make smarter decisions. 3 The way information is presented on the screen often affects our judgment more profoundly than we realize. A small change can lead to completely different decision results. 4 In this digital world full of noise and interference, how to keep a clear mind and make decisions in line with one's own interests is a skill that everyone needs to master. 5 A good screen interface should be a guide for users, not a trap. It should help users better understand information, rather than confuse them with fancy designs. 6 When we are faced with multiple options on the screen, it is easy to fall into choice difficulties. At this time, a good decision-making framework is particularly important, which can help us quickly filter out the most important information and make wise choices. 7 Decisions on the screen often require us to respond within a limited time. This immediate pressure sometimes leads us to make hasty decisions. Learning to stay calm under pressure is the key to making smart decisions. 8 Benartzi and Lehrer emphasized that understanding the psychological principles behind the screen is crucial to improving the quality of our decision-making. Only when we understand how the screen affects our thinking can we better control our choices. 9 In the screen age, privacy has become an issue that cannot be ignored. Every choice we make may be converted into data and peeped at by countless eyes. How to make wise decisions while protecting privacy is a major challenge before us. 10 The world on the screen is full of temptations, with countless advertisements and recommendation algorithms trying to influence our choices. Maintaining independent thinking and not being influenced by external factors is the premise for making smart decisions. 11 Decision-making is an art and a science. On the screen, this combination of art and science becomes more complicated, but also more interesting. 12 Every choice on the screen is a vote for our values. Our decisions not only affect ourselves, but also shape the future of this digital world. 13 Benartzi and Lehrer use an easy-to-understand way to reveal the complex mechanisms behind screen decision-making. After reading this book, you will have a deeper understanding of every click and every swipe. 14 Making smart decisions on the screen requires not only knowledge and skills, but also a firm heart that is not shaken by the outside world. 15 Decisions on the screen are often accompanied by risks and uncertainties. Learning how to assess risks and how to find opportunities in uncertainty is a skill that every decision maker must master. 16 A good screen design should be invisible. It should make users forget that they are using a screen and focus on making the best decision. 17 On the screen, our decisions often leave digital footprints. These footprints not only record our choices, but also reveal our preferences and behavior patterns. Learning to interpret these footprints is crucial to improving the quality of future decisions. 18 Decisions on the screen often require us to have interdisciplinary knowledge. Only when we integrate insights from multiple fields such as psychology, economics, and cognitive science can we make truly smart decisions. 19 Benartzi and Lehrer's book not only provides theoretical knowledge, but also gives a lot of practical advice and cases. Whether you are a decision maker or a screen designer, you can benefit a lot from it. 20 Ultimately, the key to smart decision-making lies in ourselves. The screen is just a tool. How to use this tool and how to make the best choice on this tool depends on our wisdom, courage and determination. ---
Title: "Smart Decisions on Screens": Shlomo Benartzi and Jonah Lehrer's Outstanding Collaboration Shlomo Benartzi and Jonah Lehrer are the co-authors of the book "Smart Decisions on Screens", and they explore the changes in human decision-making behavior in the digital age with their unique perspectives and deep insights.< In this article, we will take a deep look at the two authors' basic personal information, education and professional background, writing career, work style and themes, personal life, social influence, and their latest developments.
Shlomo Benartzi Basic Personal Information: Shlomo Benartzi is a well-known economist and behavioral finance expert.< He was born in Israel and currently lives in the United States.
Education and Professional Background: Benartzi received a Ph.< D.
in Economics from Yale University and a Bachelor's degree in Mathematics from California Institute of Technology.< He has taught at Caltech and the Anderson School of Management and has extensive practical experience in the field of finance.
Writing Career and Work Style: Benartzi's writing style is based on data-driven and empirical research, and his research covers a variety of fields such as finance, economics, and psychology.< His works usually explain complex economic phenomena in an easy-to-understand way, allowing readers to better understand and apply this knowledge.
Social Impact: Benartzi's research has a profound impact on society, especially in the fields of financial decision-making and behavioral economics.< His work helps people better understand investment behavior and provides new perspectives for the design of financial products and services.
Jonah Lehrer Basic Personal Information: Jonah Lehrer is an American writer, journalist and speaker, known for his works in the fields of science and psychology.
Education and Career Background: Lehrer received a master's degree in journalism from Columbia University and a bachelor's degree in neuroscience from Vassar College.
Writing Career and Work Style: Lehrer's writing style is known for its fascinating narrative and in-depth exploration of scientific concepts.< His works often combine science, psychology and philosophy to provide readers with a new perspective to understand human behavior.
Social Impact: Lehrer's works have a wide range of impacts on society, especially in the fields of popular science and psychology.< His books and articles help the public better understand the complexity of human thinking and behavior.
Citations and Evaluations: The book "Smart Decisions on Screen" has been highly praised by authoritative media and experts.< The New York Times called it "a must-read book about decision making in the digital age," while The Economist praised the authors' deep insights into complex issues.
Updates: Both Benartzi and Lehrer are constantly working on new research and writing projects.< Benartzi continues to conduct research in the fields of finance and behavioral economics, while Lehrer is exploring new scientific and psychological topics.
With the book "Smart Decisions on Screens," Shlomo Benartzi and Jonah Lehrer provide readers with a new perspective on understanding decision-making behavior in the digital age.< Their work is not only of academic value, but also of great practical value to ordinary readers who want to make smarter decisions in the modern world.
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